More than a logo, a headline, or an image, your organization’s brand is built on a complex set of emotions, ideas, perceptions, and experiences that tell the story of who you are and what you stand for. To connect with the hearts and minds of your audience, and inspire them to act, it’s critical to make sure this story is communicated clearly and consistently throughout every organizational touchpoint—from your mission statement and brand positioning to your messaging and visual identity. Whether you’re building your brand from scratch, or looking to take your impact to the next level, we have the insight, experience, and award-winning credentials to make it happen.
To better understand the context and considerations that shape your current positioning challenges, we’ll start a research-based Discovery phase and work from the inside out. We’ll start with a deep-dive on your organization, then uncover insights about your audience’s needs, behaviors, barriers, and beliefs. We’ll also examine other organizations in and around your issue space, and bring all our discoveries together into a thoughtful strategy that informs the direction of your brand.
Name, mission, values, beliefs, personality, voice, taglines, and personas: they’re the critical building blocks of your organization’s positioning, and a foundational step in crafting a powerful, relevant brand. Whether you’re looking to rename your organization to create a stronger connection with your issue and audience, or need to develop more consistent brand language to get internal and external stakeholders on the same page, we’ll help you craft a “once source of truth” to guide your mission and messaging across every platform.
Your logo is by no means the full measure of your organization, but it is your handshake and first impression. Based on your positioning, personality, audiences, and goals, we’ll explore a variety of options for visually communicating who you are and what you stand for—exploring the facets of color, type, composition, and design to achieve your impact. Once your new logo and overall visual style are defined, we’ll create or update your Brand Guidelines document to ensure consistent usage, and develop the collateral and communications materials you need to communicate across all channels.
Anytime you shift your internal brand positioning, you also need to shift the external language you’re using to articulate your mission on a day-to-day basis. With a solid understanding of your organizations’ various audiences, we’ll map out the different messaging approaches your brand can use to connect with each of them: addressing their needs, giving them reasons to believe, and developing the storylines and content approaches that will resonate with them best.
Sometimes, the most compelling way to motivate and inspire your audience is to connect with them in real life, giving them tangible opportunities to learn, to develop relationships, and see firsthand how their involvement makes all the difference. With your organization’s mission and audiences in mind, we’ll help create the perfect experience—from developing the overall concept to finding the right location, and creating promotional materials to leading social amplification and post-event reporting. It’s all part of our work to bring your supporters together to amplify your mission.
We build our brand awareness campaigns on a solid foundation of insight and empathy—getting into the minds and hearts of your audience to understand what makes them tick, then developing unexpected concepts and initiatives that connect, engage, and inspire.
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