The 10,000 ft view:
We helped The Oceanic Preservation Society put their impact at the center of their brand story through a new website that elevates their content and provides opportunities for supporters to take action.
The story + strategy:
The Oceanic Preservation Society (OPS) needed a website that showcased their incredible content while communicating their mission and impact. They have a wealth of amazing content that documents humankind’s formidable impact on the environment in order to empower individuals and activists everywhere to protect our planet.
Their current website didn’t do a good job of displaying their important work and provided a confusing user experience. Our challenge was to design a site that was user-friendly, making their content easily discoverable while reflecting their impact and focus areas in the design.
The project began with an intensive research and discovery phase to understand more about OPS’ target audiences and content opportunities. We explored relevant actors in three sectors to help frame OPS’ brand positioning for the new website. This then informed our messaging and content strategy for the OPS website.
“I am THRILLED with the site and it provides us an incredible platform to move forward with our next projects. We are all really really happy with the result! I wrote to the entire board of directors a few days ago about the Media Cause experience and asked them to recommend you guys any time they can.”
Samara Stein, Chief Operating Officer, OPS
Pulling together our insights from multiple areas of research and brand positioning work, we arrived at a new framework for how users could interact with the site and engage with OPS’ content. We also wanted to make sure that there were multiple opportunities for users to take action on the site. We created a Take Action section that included calls-to-action for advocacy campaigns and donations to directly support OPS’ work.
The new site follows a beautiful sky-to-ocean theme. The blue colors were important to incorporate throughout in order to convey OPS’ focus and impact on the ocean. The site design became part of the story of the OPS brand itself, helping to tell the narrative of the content featured in the website.
User Experience, Website Design, Wireframing.
147 Natoma Street
San Francisco, CA 94105
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