Thursday Thinky: Video, Texture & Typography
The Superbowl is behind us. We were rooting for the 49ers, especially in our SF office, but congratulations to the Chiefs! Like many of you, we were also eager to see all the ads… and frankly we were a little disappointed.
So, instead of making this Thinky the 4,586th article over-analyzing these ads, we decided to share with you videos of another kind: art, cultural expression, social celebration, innovation, and issue impact. And as usual, we threw in a few bonus articles on design inspiration for good measure.
Less Reading, More Watching
Google Search – A celebration of black history makers (YouTube)
Thinky Grade: A-
National Trust – Celebrating its 125th anniversary with words of its founder & a beautifully edited found footage video (YouTube)
Thinky Grade: B+
Ad Council – Bullied teens speak from the future (Muse by Clio)
Thinky Grade: C+
This movie poster is made entirely of weed (Muse by Clio)
Not even mixed, just… smokable media! Which makes perfect sense, because the movie is about an American expatriate who became rich by building a marijuana empire in London. What a cool way to bring part of the story to life with texture and relevancy.
Thinky Grade: A+
Geeking out on typography (New York Times)
We all know how powerful a photo can be in trying to capture a moment, a condition, an emotion, a plea…but that there’s also a fine line to tow between being compelling, and being “poverty porn.” This photographer, who began her career as a psychotherapist, explores the ethics, sensitivities, and considerations behind her work, and how building relationships with the people and communities she profiles allows her to tell much deeper, richer stories through her images while honoring and upholding their dignity and humanity.
There’s so much more to talk about when it comes to effectiveness and measurement…but that’s a post for another day. Thanks for reading today’s Thinky. See you next week!
PS: If any of the above made your wheels spin, we’d love to hear your thoughts–get in touch with us!
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