Thursday Thinky: Real Impact, Recycling & Radio
Happy Thursday, everyone!
Today is actually a very special Thursday for me because… it is my wedding anniversary! So, in honor of my wife and the six years that we have spent together with rings on our fingers, here is a curation of six campaigns/ideas worth sharing with you all.
Buckle up because this week’s edition is an eclectic one! We start with a gender equality campaign from the UK, before moving on to one of our favorite spaces, Cause Marketing. We’ll round up our Thinky with a vibrant, must-read editorial on the “only screen-less mass medium left”, radio, and the return of our obsession with vending machines 🤷♂️.
Enjoy your Thinky and have a great Labor Day Weekend!
PS: If you like art, there might be a super cool bonus at the end of this article…
Tackling Gender Equality in Reverse
SheSays – #ShareBaby campaign pushes shared parental leave for working dads (Campaign Live)
The Wonderful World of Cause Marketing
A quick roundup of pop-up shops “supposedly” for a cause (Sparks)
“So the message is clear—designing pop-up shops that are sustainable or help the environment will absolutely make an impact—for the better.” Let’s be clear, the experience design in some of these are stunning, but in terms of impact, the bar is low, very low! Is impact simply donating part of proceeds to a charity? Come on! We can all do better than that, but that brings a bigger question to the table. What is impact? Real impact?
For more Cause Marketing need-to-knows, check out our Cause-Marketing 101 webinar!
Asda – UK retailer Asda uses 90,000 plastic bottles for car park resurfacing (Retail Gazette)
Access the first installment of this Cause Marketing webinar series here.
Radio’s Not Dead!
Brand That Caught Our Eye
AutoTrader – Autotrader gives the world…a car vending machine (Campaign Live)
This made me smile! Did we need a car vending machine? Probably not. BUT. It’s a pretty cool way to physically, in giant scale, illustrate the brand promise of no-haggle car buying. Attention captured. Well played.
BONUS: Enjoy a Trip Through Advertising History
Clio Awards –Explore 60 Years of Advertising History in This Epic, Interactive Painting by the Clio Awards(Muse by Clio)
This is just so cool. And, so well done. And, so addictive! It can suck you down a rabbit hole but is super interesting, whether you come from an ad background or not. Click the picture to interact with the painting.
Hat tip to artist Sam Pratt, Clio, and BBDO Los Angeles who collaborated on this piece.
That’s it for today’s Thinky. See you next week!
PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!
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