Thursday Thinky: New, Naughty & Nice
If you’re reading this, you made it into a new decade!
Let’s start the 20’s on a familiar note, with the first Thinky of the year. We have innovating takes on the “Naughty or Nice” list, a surfboard wax that saves the oceans while mocking Donald Trump, a plant-based sneaker, and the first “post to donate float” courtesy of Chipotle. We also wanted to share Google’s paper phone… You should see it for yourself!
Happy New Year!
Tackling Big Issues
National Alliance on Mental Illness – Santa rethinks “naughty or nice” because kids aren’t just one thing or the other (Muse by Clio)
Clean Ocean Foundation – Creating a surfboard wax that mocks Trump, and saves our oceans at the same time (The Stable)
Brands That Caught Our Eye
Carnival Cruises – Becoming “sensory inclusive” for guests with Autism, ADHD, PTSD, Down Syndrome and Sensory Disabilities (3BL Media)
Reebok – Debuting its first plant based running shoe (Campaign Live)
Chipotle – Creating Rose Parade’s “First-Ever Post-To-Donate Float” supporting young farmers (Chipotle.com)
The Many Facets of Creativity
Google – Making a printable paper phone…to help you detox from your real one. (Google Experiments)
2019 Agency holiday card roundup (The Drum)
That’s it for today’s Thinky. See you next week!
PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!
Interested in getting this Thinky in your inbox every Thursday? Let us know!