Thursday Thinky: Reducing Waste, Perspective & Humanity
This week’s Thinky is a continuation of last week’s edition.
The corporate responsibility dominoes when it comes to Climate Change are slowly but surely falling, one by one. So, we decided to highlight that trend with three new examples of companies, Nestlé, Taco Bell, and Vessel, that are tackling the waste question with new initiatives.
We’re also touching on various ways creativity can be used to shift perspective. And, we’re wrapping up this Thinky with an ode to humanity coming out of Detroit.
Enjoy the read!
Brands That Caught Our (Green) Eye
Nestlé – Spending billions to create a market for recycled plastics (CNN)
Thinky Grade: A-
Taco Bell – Pledging to make all its packaging recyclable, compostable, or reusable by 2025 (Fast Company)
Thinky Grade: B
Vessel – Reducing waste as a business model and DNA (Fast Company)
Thinky Grade: A
Shifting Perspectives Through Creativity
This photo exhibit, and the story of its origin and impact, has attracted an incredible amount of coverage and conversation nationwide. (If you don’t want to read the very long, but lovely NYT article, you can read a shorter piece here, or see a video here.)
But the TL;DR of it is this–many of the residents of Newnan were holding on to outdated and racist perceptions of the diverse people who call the city home. A neo-nazi rally that was held there in 2018 made national headlines, but part of the story was also how it was held against many residents’ wishes. There was clearly a divide. And a young photographer decided she wanted to help bridge this gap by capturing the real human fabric of the city, and spent two years immersed there. The result is a celebration of diversity and creativity, but also a stark reminder that we still have a long way to go.
Thinky Grade: A
Is gaming the most undervalued creative influence of them all? (Creative Review)
Restoring Faith in Humanity
The Empowerment Plan – Hiring Detroit’s homeless residents, and teaching them how to make coats for others on the streets (CNN)
“These are not your typical coats. They transform into storage totes and full-length sleeping bags to protect against frostbite or death. But the most impressive transformation happens behind the scenes, where the coat-making program has helped 100% of its homeless workers afford their own homes within months.”
Thinky Grade: A+
There’s so much more to talk about when it comes to effectiveness and measurement…but that’s a post for another day. Thanks for reading today’s Thinky. See you next week!
PS: If any of the above made your wheels spin, we’d love to hear your thoughts–get in touch with us!
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