Thursday Thinky: Cinema, Disruption & Electricity
Last week, TechCrunch Disrupt was held just a block away from our San Francisco office. Over the years, the 3-day conference has evolved into one of the most important event for the tech industry. Keynotes speakers are sharing their wisdom, while startups battle to show how their product can disrupt markets. For 72 hours, status quo is being challenged left and right.
If innovation is often linked to Silicon Valley, it also thrives in places you may overlook. So in today’s Thinky, we’re shining lights on Non-profits playing the role of the disruptors. We’ll look at how World Vision is turning the sponsorship model on its head or how the UN World Food Program is using cinema to raise awareness about its work.
Non-Profits Tackling Big Issues
UN World Food Program – Heading to the movies to raise awareness (and funds) (The Drum)
When I was younger, I used to love watching ads and previews at the cinema before the movie started. When you think about it, where else do you have such a captive audience who can literally do nothing else besides either watch your ad/short film or look at their phone and annoy the person next to them with the ambient backlight? UN WFP is using this to their advantage by creating a full campaign designed for cinematic viewing. The spot is beautiful and works perfectly because… it was crafted with the help of a neuromarketing/neuroscience agency called Neuro-Insight, that “measures brain activity to look into the subconscious and find what people are thinking to help companies better interact with customers…and change behavior.” Well done.
Brand That Caught Our Eye
Old El Paso (yep, the salsa people) – Creating a pop-up restaurant where dinner is literally powered by conversations (Little Black Book)
The Many Facets of Design & Creativity
Breast Cancer Foundation – Targeting younger women through clean, smart design (Elen Winata)
October is Breast Cancer Awareness month, so thought it’d be relevant to share last year’s campaign from the BCF in Singapore, as it just recently resurfaced on the interwebs. The series, which was commissioned from a local artist, earned a Merit recognition at the One Show for print and outdoor, and IMO, are more visually striking than this year’s. Making visual parallels between objects/habits/activities that are top of mind for this audience is a clever way in. Only one question remains: how impactful was that campaign?
Yahoo! – The legendary Pentagram team gives yahoo! a new visual identity (Creative Review)
Bonus: The Power of Bad Ideas
Why your worst idea could be (or lead to) your best (Creative Review)
That’s it for today’s Thinky. See you next week!
PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!
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