Thursday Thinky: Design, Experiment & Flying
No, we are not playing tricks on you. Yes, it is already Thursday! How did it happen? Who knows for sure, but maybe you deserve to slow down. Take five for yourself. Have a break, yet don’t have a Kitkat. Instead, we’ll serve you a Thinky!
This week, we are taking you on a journey that will start with gun violence, once again, and end with historically powerful typography. In between, we’ll have a blast from the past, a really fun Jet Blue campaign, some football (sorry… soccer), a snack, and more design. As usual, if any of these make your wheel spin, we’d love to hear your thoughts–get in touch with us!
Hope you’ll enjoy your break!
Tackling Big Issues
Business Leaders to Call on Congress to Act on Gun Violence (New York Times)
145 high profile, highly profitable, notable for-profit companies just joined together to pen a letter to Congress, urging them to change gun legislation. It’s a risky move for businesses that have to answer to shareholders, so we applaud those who felt like taking this position was worth the potential ramifications. However, we’re curious to know what are these companies committing to beyond their name. FWIW, tech giants Apple, Facebook, and Google did not sign the letter.
History of Advertising Trust – Selling old ads to care homes to help dementia sufferers (Campaign Live)
Brands That Caught Our Eye
Jet Blue – Reimagining Airline History With the ‘Alright Brothers’ (Muse by Clio)
The Wonderful World of Cause Marketing
MLS – Launching Pre-Match Jerseys To Support Childhood Cancer Awareness Month (Soccer Bible)
Rice Krispies – Making sensory love notes to support kids with autism (Fast Company)
For more Cause Marketing need-to-knows, check out our Cause-Marketing 101 webinar!
The Many Facets of Design
Continental Tyres – How Sound Design, Not Just Music, Can Drive an Ad Emotionally (Muse By Clio)
Vocal Type – Creating powerful fonts based on protest movements (Fast Company)
That’s it for today’s Thinky. See you next week!
PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!
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