September 14, 2017
7 Best Practices for Optimizing Videos on Facebook
If you didn’t already know that video is where it’s at on social, now you do, and you’re one step closer to winning at the game of content. With the...
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March 14, 2017
How to Track Facebook Conversions in Google Analytics
HOW: This blog post outlines the 5 steps to track Facebook Conversions in Google Analytics: Set up Google Analytics Goal Tracking Install Facebook Pixel to your website Create a...
September 29, 2016
Getting Ready for Year-End: Four Tips for Better Fundraising
It's that time of year when everyone is finally back in the office and thinking about year-end fundraising. It's never too soon to start, really. Ideally, you've spent the year acquiring...
June 22, 2016
Tips to Leverage Twitter Video Length and other Video News
Make no mistake, social media platforms are increasingly focusing on video over all other forms of content. Twitter, the place for all things “live” announced major changes to their video...
March 23, 2016
The New Instagram Algorithm – How Nonprofits Can Get Ahead
You may have been hearing a lot of talk over the past week about the new Instagram algorithm. I’m here to bust the myth of doom —this is actually good...
February 18, 2016
Facebook Launches Facebook for Nonprofits – What You Need to Know
Great news! Facebook finally launched Facebook for Nonprofits this afternoon. Cue the happy the dance…. via GIPHY What You Need to Know About Facebook for Nonprofits Kudos to you, Facebook. You did a...
November 30, 2015
How to Create Social Media Content that Moves People
Nonprofits and other social good organizations have some incredible stories to share, from fighting child sexual exploitation to saving the environment. Social media is a great platform to engage your...
September 3, 2015
Increase Your Nonprofit’s Facebook Engagement With Videos
With 1.44 billion active users, Facebook marketing can be extremely successful for nonprofits. Recently, Facebook videos have been receiving a great deal of attention. Videos are easily watchable, entertaining, informative...
July 23, 2015
3 Facebook Updates You Should Know About
Within the last few weeks, Facebook modified their CPC model, updated their ad interface and introduced a new lead generation ad. We've broken down what exactly this means for your...