measurement Tag

track button clicks with google tag manager

How to Track Donations with Google Tag Manager

For many nonprofits, it's common to use third-party fundraising tools like Network for Good. Oftentimes these tools don't offer native integration or embedding features, so nonprofits end up placing a...

5 Vital Nonprofit Email Marketing Metrics

Check out these five email metrics that should be tracked with every marketing and fundraising email your nonprofit sends out. Of course there are other nonprofit email marketing metrics you might...

One Key Metric in Google Analytics for Nonprofits

A vital aspect of creating a measurement plan in Google Analytics for nonprofits is understanding what your Key Performance Indicators (KPIs) of success are. Here's how to determine KPIs of success...

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