Website Rebranding for Rheumatologists

To position United Rheumatology (UR) as an industry leader, we completed a brand overhaul and website redesign. As the pre-eminent rheumatology care management organization, United Rheumatology empowers rheumatologists to promote the standard of care and lead in the development of value-based precision medicine.

UR offers their members a wide range of services including group purchasing, workflow optimization, conferences and more – all to better the field of rheumatology through education.

As a starting point in this rebranding and website refresh, we did a deep dive in the rheumatology space to determine how to best position UR at the top. Then, we proceeded as follows:


Position UR as an industry leader

Develop new visual look and feel

Design website, including site map, UI, UX and visuals

Once the research was done, we started designing a new look and feel that included iterations of a new logo, color palette, pattern library, typography, iconography and photography style. After those were solidified, we moved on to the website redesign.

Using a WordPress-based site, we designed a new website utilizing UI and UX insights, as well as updated visual designs.

To put the site into action, our development team created the site so UR could input their own content into, including multiple CRM integrations.

  • United Rheumatology

Branding, Website Design.

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San Francisco

147 Natoma Street
San Francisco, CA 94105
(415) 938-6398

Washington D.C.

641 S Street NW
Washington D.C. 20001


800 Battery Ave SE, Suite 100,
Atlanta, GA 30339


283 Franklin Street
Boston, MA 02110
(617) 804-0861