To position United Rheumatology (UR) as an industry leader, we completed a brand overhaul and website redesign. As the pre-eminent rheumatology care management organization, United Rheumatology empowers rheumatologists to promote the standard of care and lead in the development of value-based precision medicine.
UR offers their members a wide range of services including group purchasing, workflow optimization, conferences and more – all to better the field of rheumatology through education.
As a starting point in this rebranding and website refresh, we did a deep dive in the rheumatology space to determine how to best position UR at the top. Then, we proceeded as follows:
Once the research was done, we started designing a new look and feel that included iterations of a new logo, color palette, pattern library, typography, iconography and photography style. After those were solidified, we moved on to the website redesign.
Using a WordPress-based site, we designed a new website utilizing UI and UX insights, as well as updated visual designs.
To put the site into action, our development team created the site so UR could input their own content into, including multiple CRM integrations.
Branding, Website Design.
147 Natoma Street
San Francisco, CA 94105
641 S Street NW
Washington D.C. 20001
800 Battery Ave SE, Suite 100,
Atlanta, GA 30339
283 Franklin Street
Boston, MA 02110