Telling the Complicated Story of Human Trafficking

Not for Sale Impact Report

Not For Sale’s goal is to end human trafficking. We supported them by helping them tell a complicated story in a beautiful, data-rich, human-centric impact report. The goal was to illustrate the value of their work and the nuances of the problem in both a digital and print version.

We met with the team, reviewed their data, found significant data points, wire-framed out the story, and supported them in writing the full story. Our designs intention was to fully tell the story behind the stats. In addition to key call-outs, we pulled quotes and images to visually break down the issue — where, when, how and why. Being an impact report, we also wanted to fully convey what kind of potential every individual victim and survivor holds.

  • Not For Sale

Infographics, Wireframing.

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