Cool Effect is a non-profit that makes it easy to support projects around the globe that use simple scientifically proven technologies to reduce Earth-warming emissions. They came to Media Cause asking for help with communications, email marketing, and EOY fundraising. We created a welcome series, an urgency series, and a final series for their EOY ask.
Storytelling and messaging was a big part of this project. Once we sketched the basic flow of all 3 email series, we moved to wireframing, then design, then custom development to build out the emails exactly how Cool Effects wanted. The final product incorporated iconography, bold color, and their brandâ€™s playful illustrations.
Content Strategy, Copywriting, Creative, Email, Research & Insights, Visual Design.
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