The goal of The Kurdish Project is to spread awareness and compassion for the Kurdish people. As a complex human rights, international relations and peace/conflict topic, the issue has many data points, not all of which are compelling on their own. With the strategy heavily rooted in content marketing and social media, we devised a brand identity and an approach to infographics that would be:
These infographics performed phenomenally well with engagements in the thousands. Through aggressive data-tracking, we found these infographics to be the impetus for spikes in social community growth, traffic to the website and social engagement rates — all closely monitored KPI’s for The Kurdish Project’s growth goals.
Infographics, Social Media Graphics.
147 Natoma Street
San Francisco, CA 94105
1436 U Street NW, Suite 400. Washington, DC 20009
800 Battery Ave SE, Suite 100,
Atlanta, GA 30339
170 Milk Street, 5th Floor
Boston, MA 02109