Creating engaged communities to combat climate change

EXECUTIVE SUMMARY

Case Study: Natural Resources Defense Council

Media Cause has been partnering with Natural Resource Defense Council (NRDC) for over 5 years on community engagement strategy and social media advocacy. NRDC leverages social media as a way to educate supporters and drive meaningful online actions to safeguard the earth, focusing on topics such as climate change, energy, sustainability, health, oceans, water and the wild.

As the leading voice of American environmental policy, NRDC Action Fund needed a strong social media presence to lead the online discussion around environmental issues. We developed a community engagement strategy to communicate their positions on a wide variety of political and environmental topics, all while staying in their brand voice.

We’ve created over 11,000 social posts across platforms to represent NRDC’s thought leadership in compliance with legal and brand standards. There have been substantial outcomes from our efforts, creating engaged communities to take action on global environmental issues and policy.

Over the course of 5 years, we have grown NRDC's social following across Facebook, Twitter, and Instagram - creating engaged communities of climate advocates.

853,815

Facebook fans

256,473

Twitter followers

78,600

Instagram followers

With such an unpredictable political environment, we’re often dealing with issues that require a quick, expert strategy and execution. Working with Media Cause has allowed us to quickly ramp up resources or outsource projects, as needed. And between those moments, they are a huge help with the day-to-day channel management, reporting and paid content promotion.

Chris Tackett, Social Media Director

Strategy

Build & Engage Communities

Individuals allow organizations to achieve goals of all shapes and sizes. We seek out the right people and inspire them to get involved and take action.

Captivating Words & Images

Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages—the list goes on—all help you move communities toward organizational goals.

Multi-Touchpoint Campaigns

Momentum matters. When we need supporters to take action, we strive to meet them where they are—on their twitter feed, in their inbox or chatting with their friends.

Implementation

  • In an unprecedentedly hostile political climate, we managed the controversial endorsement of Hillary Clinton for President of the United States.

  • As NRDC worked to influence policy, we supported initiatives by maximizing assets including celebrity endorsements, digital content and effective calls to action.

  • We have worked on dozens of initiatives including Keystone XL, Tar Sands, antibiotics in fast food, and #ActonClimate.

Here are some big numbers.

10.3M+

Organic impressions driven through Facebook, Twitter, Instagram and Pinterest

1.3M+

Organic impressions delivered via a single PSA video

57%

Percentage Facebook likes grew in the third month of the campagin

Ready to drive growth and impact through digital strategies?

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