Nonprofit SEO Strategy Increases Organic Traffic by 544%

EXECUTIVE SUMMARY

Case Study: Common Sense Media

Common Sense Media is a nonprofit that helps families make smart media choices, helping kids thrive in a world of broadcasting and technology. Partnering with Common Sense Latino, their Spanish platform, we focused on developing a nonprofit SEO strategy by conducting Spanish keyword research, determining which topics have the most search volume and what verbiage the LatinX community use to talk about kids, media, and technology.

Informed by keyword research, we performed a content audit and presented recommendations to optimize existing content for SEO and identified new content opportunities. We then trained Common Sense Latino staff on best practices for SEO strategy for nonprofits so they could implement our recommendations to continue to drive more organic search traffic in the future.

1
Content Audit

2
SEO Keyword Research

3
Content Optimization

Through our keyword research and recommendations, Common Sense Latino's blog saw short-term and sustained impact on their organic site traffic.

544%

Increase in organic search traffic in one year

230%

Increase in organic search traffic over 6 months

607%

Increase in organic search traffic month over month

Strategy

Discovery & Analysis

Before we can achieve a client’s goals, we need to know the lay of the land. Our discovery process allows us to assess existing efforts, successes, and opportunities before we dive in.

Captivating Words & Images

Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages—the list goes on—all help you move communities toward organizational goals.

User Experience

If all of the details come together perfectly, a user feels taken care of. Promoting trust and inspiring action from the smallest detail to the biggest message moves missions.

Implementation

  • Through our keyword research findings, we built a nonprofit SEO strategy that dramatically increased Common Sense Latino’s organic search traffic.

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