Optimizing Job Boards in Online Student Recruitment Strategy

EXECUTIVE SUMMARY

Case Study: Year Up

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Using a multi-touchpoint strategy, we built a continual retargeting audience size of more than 100,000 prospective students.

2,400

High-quality prospective student leads

37%

Increase in conversion rates through email nurturing

12%

Increase in info session attendance

Strategy

User Experience Optimization

Putting supporters at the center means putting an emphasis on user experience. We optimize landing pages to reach audiences ready to take actions meaningful to your organization.

Multi-Touchpoint Campaigns

Momentum matters. When we need supporters to take action, we strive to meet them where they are—on their twitter feed, in their inbox or chatting with their friends.

Track Everything

Tracking digital efforts provides a clear path to optimizing and prioritizing next steps. It can take a minute to set up, but is always, always worth it.

Implementation

  • We enhanced user experience through testing and optimization to grow Year Up’s student recruitment. By driving to conversion-optimized landing pages, we collected over 2,400 high-quality student leads and increased info session attendance by 12%.

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