John Templeton Foundation Influencer Research & Analysis

EXECUTIVE SUMMARY

Case Study: John Templeton Foundation

To understand who benefits from the research of the John Templeton Foundation (JFT), Media Cause conducted an analysis to see how nonprofit audience research can work as a catalyst to bring supporters in the door.

The Foundation provides grants to studies that furthers informed dialogue between scientists, philosophers, and theologians related to some of the most complex questions about humankind. We aimed to explore nonprofit audience research to identify who would most benefit from the Foundation’s funding opportunities, we developed key audience personas and identified strategic partnership opportunities through social listening and research to help drive awareness and scale digital marketing efforts.

Our purpose for this project was to better understand the behaviors and preferences of each of JTF’s five primary nonprofit audiences, including where/how they consume information online and the thought leaders and organizations they follow. Through this process, we also identified new thought leaders and organizations that provide value to these audiences, in an effort to lay the foundation for further engagement opportunities between JTF and new partners. 

Through our audience research and persona development work, we generated 1,500 survey respondents and identified over 500 new partnership opportunities for John Templeton Foundation.

1,500

Survey respondents

500+

New partnership opportunities identified

25%

Average email open rate

Strategy

Audience Discovery & Analysis

Before we can achieve a client’s goals, we need to know the lay of the land. Our discovery process allows us to assess existing efforts, successes, and opportunities before we dive in.

Social Listening & Analysis

We leverage third-party insights to create a full-picture view of our clients' key target audiences.

Build & Engage Communities

Our clients need help to change the world. Getting the right supporters on their side, and keeping them involved with the mission is critical to creating impact.

Here are some big numbers.

1,500

Survey respondents

500+

Partnership opportunities identified

25%

Average email open rate

Ready to drive growth and impact through digital strategies?

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