Our International Women’s Day campaign for The Kurdish Project reached millions and sent hundreds of letters of support to female fighters who protect their communities every day.
We pitched a unique campaign angle for International Women’s Day to send thank you notes directly to the all-female factions of the Kurdish Peshmerga. By whiteboarding the unique traits of the story we wanted to tell, we unearthed a concept that celebrated the bravery of these women without glorifying violence: Females on the Frontline.
The campaign theme allowed us to highlight different angles of the women’s sacrifice, as they fight not only on the front lines against ISIS, but also on the front lines of breaking gender norms, protecting their families, and for the preservation of the Kurdish culture.
Engagements on Facebook, Twitter, and YouTube
Thank you messages delivered to Kurdish female fighters
Captivating Words & Images
Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pagesâ€”the list goes onâ€”all help you move communities toward organizational goals.
Build & Engage Communities
Individuals allow organizations to achieve goals of all shapes and sizes. We seek out the right people and inspire them to get involved and take action.
Momentum matters. When we need supporters to take action, we strive to meet them where they areâ€”on their twitter feed, in their inbox or chatting with their friends.
After the campaign development, we created a microsite that reflected the theme of celebrating bravery without glorifying violence. Supporters could come to the page, learn more about the women through video and other content, and send a message of support to Kurdish female fighters. We leveraged social media to inspire interest in the campaign, and reached over 1 million people via Facebook and Twitter.
Our work educated thousands on the work of Kurdish female fighters and inspired hundreds of supporters to share their thanks. These messages were then delivered to the Kurdish female fighters.