Global Citizen Year is a global gap year program that educates the next generation of changemakers through immersion-based international bridge years before starting college. Partnering with Global Citizen Year on a student recruitment campaign, our goal was to increase the number of student leads and applications for their bridge year program.
Our student recruitment strategy consisted of a multi-channel approach, leveraging GCY’s Google Ad Grant and Facebook advertising. We optimized landing pages for student lead conversions, and reached new audiences of high school students with detailed targeting.
Through our student recruitment campaign, we increased leads and applications by 500% for Global Citizen Yearâ€™s bridge year program.
Student leads acquired
Student applications submitted
Increase in student leads and applications over previous year
Captivating Words & Images
Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pagesâ€”the list goes onâ€”all help you move communities toward organizational goals.
Momentum matters. When we need supporters to take action, we strive to meet them where they areâ€”on their twitter feed, in their inbox or chatting with their friends.
Testing Great Ideas
Good teams help generate a wealth of good ideas. We put these good ideas to the test and let the community tell us what resonates with them best.
We reached new audiences on Facebook and Google based on interest, geography, income level, and other key factors. We developed compelling ad copy and utilized unique creative formats to engage high school students to apply for a bridge year. By driving traffic through GCY’s Google Ad Grant, we were able to develop a robust retargeting campaign for prospects and interested individuals. We then optimized Facebook and Google Ad Grants ads for maximum conversions and ROI.
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