We partnered with CuriOdyssey to develop and implement a year-end fundraising strategy focused on donor engagement, tapping into their existing supporter-base and motivating them to give.
Through audience research and targeted cross-channel messaging, we brought CuriOdyssey’s unique approach to learning and discovery to life outside its four walls–and inspired families who enjoy it in person to also support it online.
Year-end revenue growth
Increase in total donors
Increase in year-end donors
Discovery & Analysis
Before we can achieve a client’s goals, we need to know the lay of the land. Our discovery process allows us to assess existing efforts, successes, and opportunities before we dive in.
Captivating Words & Images
Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages–the list goes on–all help you move communities toward organizational goals.
Fundraising works best if conversations happen 1:1. Digitally, we get as close as we can by targeting donors based on key attributes and actions.
The “Be A Hero” end-of-year fundraising campaign told the story of four animals who came to CuriOdyssey after surviving injuries and illness and being exposed to human contact. The email pieces were a crucial opportunity to tell those stories and invite supporters into the campaign –by drawing a connection between caring for these important animals and making an end-of-year gift to CuriOdyssey.
Through a compelling 8-part email series, imaginative gallery and outdoor signage, and an impactful landing page and direct mail piece, we helped CuriOdyssey reach and convert more supporters into new donors — increasing the number of total year-end donors by 28%, total amount raised online by 19% from 2016, and overall revenue by 21.4%. That’s nearly double the nonprofit average increase in year-end revenue from 2016.
Through careful planning and execution, engaging with donors in more meaningful and personalized ways can contribute significantly to nonprofits’ bottom lines. With the cost of acquiring a new donor being 5 times the cost of retaining current donors, it’s important to have a strategy to keep donors engaged throughout the year (and not just year-end!).
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