Donor Engagement Drives 21% Year-End Fundraising Growth

EXECUTIVE SUMMARY

Case Study: CuriOdyssey

We partnered with CuriOdyssey to develop and implement a year-end fundraising strategy focused on donor engagement, tapping into their existing supporter-base and motivating them to give.

Through audience research and targeted cross-channel messaging, we brought CuriOdyssey’s unique approach to learning and discovery to life outside its four walls—and inspired families who enjoy it in person to also support it online.

 

Through audience research and targeted cross-channel messaging, we brought CuriOdyssey’s unique approach to learning and discovery to life outside its four walls—and inspired families who enjoy it in person to also support it online.

21.4%

Year-end revenue growth

35%

Increase in total donors

28%

Increase in year-end donors

Strategy

Discovery & Analysis

Before we can achieve a client’s goals, we need to know the lay of the land. Our discovery process allows us to assess existing efforts, successes, and opportunities before we dive in.

Captivating Words & Images

Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages—the list goes on—all help you move communities toward organizational goals.

Targeted Fundraising

Fundraising works best if conversations happen 1:1. Digitally, we get as close as we can by targeting donors based on key attributes and actions.

Implementation

  • Captivating Words & Images

    The “Be A Hero” end-of-year fundraising campaign told the story of four animals who came to CuriOdyssey after surviving injuries and illness and being exposed to human contact. The email pieces were a crucial opportunity to tell those stories and invite supporters into the campaign —by drawing a connection between caring for these important animals and making an end-of-year gift to CuriOdyssey.

    Through a compelling 8-part email series, imaginative gallery and outdoor signage, and an impactful landing page and direct mail piece, we helped CuriOdyssey reach and convert more supporters into new donors — increasing the number of total year-end donors by 28%, total amount raised online by 19% from 2016, and overall revenue by 21.4%. That’s nearly double the nonprofit average increase in year-end revenue from 2016.

Results

Donor Engagement Drives Growth

 

Through careful planning and execution, engaging with donors in more meaningful and personalized ways can contribute significantly to nonprofits’ bottom lines. With the cost of acquiring a new donor being 5 times the cost of retaining current donors, it’s important to have a strategy to keep donors engaged throughout the year (and not just year-end!).

Here are some big numbers.

24%

Email open rates

588

New email subscribers

156

New members or donors

Ready to drive growth and impact through digital strategies?

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Boston, MA 02110
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