Digital Fundraising Strategy Doubles Online Donors

EXECUTIVE SUMMARY

Case Study: Common Sense Media

Common Sense Media is a nonprofit that helps families make smart media choices, helping kids thrive in a world of media and technology. We partnered with Common Sense to implement a multi-channel digital fundraising strategy to inform a campaign to increase online donors and revenue. Our donor strategy consisted of three parts:

1
Fundraising Campaign Development

2
Audience Analysis & Stakeholder Survey

3
Content & Messaging Strategy

We more than doubled the number of online donors for Common Sense Media over the previous year.

100%

Over 2x increase in online donors compared to previous year

18%

Increase in online revenue

2X

Increase in clicks from email

Strategy

Audience Discovery & Analysis

Before we can achieve a client’s goals, we need to know the lay of the land. Our discovery process allows us to assess existing efforts, successes, and opportunities before we dive in.

Multi-Touchpoint Campaigns

Momentum matters. When we need supporters to take action, we strive to meet them where they are—on their twitter feed, in their inbox or chatting with their friends.

Track Everything

Tracking digital efforts provides a clear path to optimizing and prioritizing next steps. It can take a minute to set up, but is always, always worth it.

Implementation

  • Through our work, we developed a foundation for online giving and dramatically increased the number of online donors for Common Sense Media.

    Out multi-channel strategy included a comprehensive production calendar – with messaging for email, social, and web – that ensured consistent calls to action across all departments. We ran A/B tests to hone in on messaging and audiences that produced the highest fundraising ROI.

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