Digital Fundraising Campaign Generates $627K for Cancer Research

EXECUTIVE SUMMARY

Case Study: Stand Up To Cancer

A good digital fundraising campaign needs a clear strategy and deliberate approach. When we partnered with Stand Up To Cancer (SU2C), we developed a multi-channel, end-of-year fundraising campaign. This campaign utilized user-generated content that focused on recognizing the unsung heroes in the fight against cancer.

Stand Up To Cancer’s mission is to raise funding that accelerates the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now. Our goal for the fundraising campaign was to drive SU2C community members to share their personal caregiver stories for National Family Caregivers Month. Then, by using those powerful stories as an emotional driver, our goal was to increase donations for SU2C’s end-of-year fundraising by leveraging social media, email, web, and search advertising.

Through our digital fundraising effort that leveraged email and multi-channel advertising, we created a campaign that allowed 125 cancer survivors and caregivers to share their personal stories with thousands of people going through similar challenges. Giving a voice to this community helped current patients feel less isolated in their daily battle with cancer.

 

Through our digital fundraising campaign, we nearly doubled the average donation per email subscriber, resulting in a minimum of $211K (and up to $600K) of funds that will go towards innovative cancer research that will save lives.

59%

Increase in average donation amount per subscriber

$627,500

Total funds raised at year-end

50%

Increase in email open rates

Strategy

Build & Engage Communities

Individuals allow organizations to achieve goals of all shapes and sizes. We seek out the right people and inspire them to get involved and take action.

Captivating Words & Images

Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages—the list goes on—all help you move communities toward organizational goals.

Targeted Fundraising

Fundraising works best if conversations happen 1:1. Digitally, we get as close as we can by targeting donors based on key attributes and actions.

Implementation

  • We designed a digital fundraising campaign that would compel the Stand Up To Cancer community to engage and donate at higher rates than in past fundraising campaigns. Through our work, we boosted SU2C web, email, and social media engagement rates. We also organically drove over 125 caregiver stories shared on Twitter, Facebook, Instagram, and email.

Here are some big numbers.

$121.07

Average gift size

1,535

Total donations

125

User-generated content submissions (caregiver stories)

Ready to drive growth and impact through digital strategies?

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