Nonprofit Digital Marketing: A Tool for Rebuilding Civil Society
Through a partnership with WorldBoston, Media Cause had an opportunity to share our approach to nonprofit digital marketing with a delegation of NGO leaders. This citizen diplomacy event focused on building civil society in the Arab-speaking world.
We had the opportunity to share some of our methods for building and engaging communities with delegates from the Gulf Region and Northern Africa. It was a wonderful exchange of ideas and conversations that highlighted how digital tools really have made the world a smaller place. It was an interesting discussion considering the role social media played during the Arab Spring uprising. So many of the initial assumptions were to give credit to social media for causing the the uprising — giving social media a false role in the democratization process. When in fact, as the research supports, social media served as a communication tool for outbound communications, spreading news and information to external audiences around the world.