Marketing

At Media Cause, we believe in community-centric marketing: putting your audiences, donors, and supporters at the core of everything you do. After all, you wouldn’t be able to reach your goals without them. So whether your community is local and grassroots, or national and center-stage, we’ll leverage our years of experience to develop the strategies, campaigns, activations, and optimizations that grow your reach and accelerate your impact.

Discovery: Research + Insights

You likely already know some key traits of your current audience. Our goal is to not only help you engage active supporters, but identify new ones, as well. Through a combination of primary and secondary research, as well as focused analysis of your current communications channels, content performance, and organizational goals, we’ll deliver strategic recommendations to increase your visibility, expand your reach, and improve your impact.

Marketing + Communications Strategy

Based on our insights from the Discovery phase, we’ll create a detailed digital marketing strategy that serves as your long-term roadmap for creating and executing effective campaigns across all digital platforms. Together, we’ll align on a path to reach your growth, conversion, engagement, or fundraising goals, with ample room for flexibility as we test and optimize creative, messaging, channels, and tactics along the way.

Discovery: Research + Insights

You likely already know some key traits of your current audience. Our goal is to not only help you engage active supporters, but identify new ones, as well. Through a combination of primary and secondary research, as well as focused analysis of your current communications channels, content performance, and organizational goals, we’ll deliver strategic recommendations to increase your visibility, expand your reach, and improve your impact.

Marketing + Communications Strategy

Based on our insights from the Discovery phase, we’ll create a detailed digital marketing strategy that serves as your long-term roadmap for creating and executing effective campaigns across all digital platforms. Together, we’ll align on a path to reach your growth, conversion, engagement, or fundraising goals, with ample room for flexibility as we test and optimize creative, messaging, channels, and tactics along the way.

Integrated Creative Campaigns

Big ideas have the power to move mountains, but don’t always require mountain-sized budgets. We build our creative campaigns on a solid foundation of insight and empathy—getting into the minds and hearts of your audience to understand what makes them tick, then developing unexpected concepts and initiatives to inspire their actions. From social media campaigns to cross-channel activations, and awareness building to fundraising, it all starts with an insight, an idea, and the experience to bring it to life.

Media Planning + Buying

If coming up with a powerful idea is the art of marketing, media planning and buying is the science behind it. We take a data-driven approach to building effective campaigns, gaining a focused understanding of where your audiences spend their time online, then develop a plan to reach them with the right message, in the right place, at the right time. Throughout the campaign, we keep a constant pulse on what’s working—and what’s not—so we can update and optimize to ensure your media buy is having the greatest impact for the most efficient cost.

Integrated Creative Campaigns

Big ideas have the power to move mountains, but don’t always require mountain-sized budgets. We build our creative campaigns on a solid foundation of insight and empathy—getting into the minds and hearts of your audience to understand what makes them tick, then developing unexpected concepts and initiatives to inspire their actions. From social media campaigns to cross-channel activations, and awareness building to fundraising, it all starts with an insight, an idea, and the experience to bring it to life.

Media Planning + Buying

If coming up with a powerful idea is the art of marketing, media planning and buying is the science behind it. We take a data-driven approach to building effective campaigns, gaining a focused understanding of where your audiences spend their time online, then develop a plan to reach them with the right message, in the right place, at the right time. Throughout the campaign, we keep a constant pulse on what’s working—and what’s not—so we can update and optimize to ensure your media buy is having the greatest impact for the most efficient cost.

Email

Just like you, your supporters are likely connected to their email 24/7. And while sometimes it can feel overwhelming, it’s also a powerful opportunity to get your messaging in front of your audience—anytime, anywhere. To capitalize on its full potential, we’ll start by auditing the ways in which you’re currently acquiring and engaging email subscribers to understand what’s working and what’s not. Then we’ll put together a detailed strategy to more meaningfully engage current readers, attract new subscribers, and activate everyone to take key actions that further your organization’s goals and mission.

Social Media

Social media evolves at a lighting pace, and keeping up with the platforms, trends, and analytics is more than a full time job. Our team lives and breathes in this space, understanding not only how to leverage social to keep your online community connected with your organization, but also keep your supporters connected to each other to amplify your impact. Through detailed platform and performance audits, strategic playbooks, content planning, paid and organic campaigns, community management, and analytics reporting, we’ll help turn powerful social engagement into real life progress toward your goals

Email

Just like you, your supporters are likely connected to their email 24/7. And while sometimes it can feel overwhelming, it’s also a powerful opportunity to get your messaging in front of your audience—anytime, anywhere. To capitalize on its full potential, we’ll start by auditing the ways in which you’re currently acquiring and engaging email subscribers to understand what’s working and what’s not. Then we’ll put together a detailed strategy to more meaningfully engage current readers, attract new subscribers, and activate everyone to take key actions that further your organization’s goals and mission.

Social Media

Social media evolves at a lighting pace, and keeping up with the platforms, trends, and analytics is more than a full time job. Our team lives and breathes in this space, understanding not only how to leverage social to keep your online community connected with your organization, but also keep your supporters connected to each other to amplify your impact. Through detailed platform and performance audits, strategic playbooks, content planning, paid and organic campaigns, community management, and analytics reporting, we’ll help turn powerful social engagement into real life progress toward your goals

Analytics + Optimization

Effective and efficient marketing campaigns don’t happen by chance. Properly tracking clickthroughs, website traffic, and key conversions from your ads—like subscribing or donating—is essential to measuring the impact of your campaigns, and understanding what to do next. Our team harnesses the full potential of Google Analytics, social dashboards, and social listening to get the greatest visibility into how visitors are interacting with your online presence, providing insight into which channels and tactics are performing the best, and, which should be optimized to improve their effectiveness. 

Google Ad Grants

Many agencies work with Google, but we’re one of the few who are certified Google Ad Grants partners, giving us the inside track on maximizing your spend for the greatest reach and efficiency. Our team are experts at performing keyword maintenance, streamlining AdGroups and campaigns, and optimizing your bids and performance based on goal conversions, ensuring you get the most from your grant, and the most from your supporters. 

Analytics + Optimization

Effective and efficient marketing campaigns don’t happen by chance. Properly tracking clickthroughs, website traffic, and key conversions from your ads—like subscribing or donating—is essential to measuring the impact of your campaigns, and understanding what to do next. Our team harnesses the full potential of Google Analytics, social dashboards, and social listening to get the greatest visibility into how visitors are interacting with your online presence, providing insight into which channels and tactics are performing the best, and, which should be optimized to improve their effectiveness. 

Google Ad Grants

Many agencies work with Google, but we’re one of the few who are certified Google Ad Grants partners, giving us the inside track on maximizing your spend for the greatest reach and efficiency. Our team are experts at performing keyword maintenance, streamlining AdGroups and campaigns, and optimizing your bids and performance based on goal conversions, ensuring you get the most from your grant, and the most from your supporters. 

Experiential + Events

Sometimes, the most compelling way to motivate and inspire your audience is to connect with them in real life, giving them tangible opportunities to learn, to develop relationships, and to see firsthand how their involvement makes all the difference. With your organization’s mission, and your audience’s personas, in mind, we’ll help create the perfect experience—from developing the overall concept to finding the right location, and creating promotional materials to leading social amplification and post-event reporting. It’s all part of our work to bring your supporters together, and bring your mission to life.  

Experiential + Events

Sometimes, the most compelling way to motivate and inspire your audience is to connect with them in real life, giving them tangible opportunities to learn, to develop relationships, and to see firsthand how their involvement makes all the difference. With your organization’s mission, and your audience’s personas, in mind, we’ll help create the perfect experience—from developing the overall concept to finding the right location, and creating promotional materials to leading social amplification and post-event reporting. It’s all part of our work to bring your supporters together, and bring your mission to life.  

San Francisco

147 Natoma Street
San Francisco, CA 94105
(415) 938-6398

Washington D.C.

1436 U Street NW, Suite 400. Washington, DC 20009

Atlanta

800 Battery Ave SE, Suite 100,
Atlanta, GA 30339

Boston

170 Milk Street, 5th Floor
Boston, MA 02109
(617) 804-0861