INFOGRAPHIC: Newsjacking Tips for Nonprofits

In the era of the 24 hour news cycle, news is breaking every minute. Take advantage of breaking news by using a nonprofit marketing tactic called “newsjacking.”

Newsjacking, a term made popular by author David Meerman Scott, is the act of taking a breaking news story and inserting your own angle. It’s a quick and easy way to produce new and exciting content – something that is very beneficial for nonprofits. It also can be a useful tool in marketing your organization, and establishing your credibility in a certain industry or topic area.

The infographic below is one of a series of our nonprofit marketing infographics. Use this infographic to learn how to integrate “newsjacking” into your nonprofit’s digital media strategy:

newsjacking cause marketing

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Katey Parker