How to Build An Effective Online Behavior Change Campaign
Asking someone to change their established behavior is never easy. While online tools, techniques, and platforms have given issue-based activists more power than ever toÂ reach people with their message, the internet is a noisy place. Online campaignersÂ have limited resources and faceÂ competing messages. Having the right behavior change campaign plan in place is an absolute must.
That’s whyÂ weÂ teamed up with our partners at VegFundÂ for aÂ free webinar toÂ walk through the essential building blocks of a successful digital behavior change campaign. VegFund is a grant-giving organization in the animal rights and welfare space that provides vegan activists withÂ money to runÂ online campaigns thatÂ encourage positive behavior changes for animals.
If you’re thinking about creating your only behavior change campaign, orÂ actively running one of your own, we encourage you to watch our free talk toÂ get grounded in the essentials. Expect to hear about proven messaging, social media, and email marketing best practices. We’ll also show you how to impress your supporters and donors by measuring what matters most: the amount of change you’ve created and your Cost Per Good Done. Whether you’re focused on animal rights, environmental issues, or another cause, our talk is universal.
Full Presentation Download
Looking to get your hands on the complete slide deck? You can download the entire presentationÂ in PDF form here.
Presented by: Kyle Buetzow and Luke Dringoli
Media Cause Introduction: Leah Gage, VegFund