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Google Perfomance Summit AdWords Changes

4 AdWords Changes To Expect From the 2016 Google Performance Summit

July, 26 Update: Today’s worth celebrating! As we all awaited since the announcement at the 2016 Google Performance Summit in May, it’s now official that starting today, the following changes on AdWords will be available:

  • Expanded text ad (standard ad is still available). This is what you will see when you use AdWords website interface:
    AdWords expanded text ads

    • Google made the following changes to expand text ads:
      • More Prominent Headlines: two 30-character headlines
      • Longer description line: one consolidated 80-character description line
      • Relevant display URL: the domain will be automatically extracted from your final URL
      • More about expanded ads and how to create them
  • Responsive display ads
  • Device bid adjustments
    • New device bid adjustments allow you to maintain the efficiency of managing a consolidated campaign that reaches consumers across devices while giving you more control to set individual bid adjustments for each device type – mobile devices, computers, and tablets.
    • Doesn’t look like it’s available yet, and more details TBA

Read more about the ad innovations update.


May.24 2016

I just wanted to share some (pretty big) news that Google AdWords announced at the 2016 Google Performance Summit this morning about upcoming changes to Ads and Analytics. You can read the complete story and watch the keynote video to get all the details but below are the 4 most important AdWords changes you need to be aware of:

  • Search ads will look completely different later this year
    • More Prominent Headlines: two 30-character headlines
    • Longer description line: one consolidated 80-character description line
    • Relevant display URL: the domain will be automatically extracted from your final URL
  • Display ads will/can be designed by Google if you just provide headlines, a description, an image & a url.
  • Bidding will/can be adjusted for each device type including mobile desktop and tablet.
  • Location ad extension will make a larger impact on performance for mobile traffic.

I’m expecting another announcement when these AdWords changes take place officially, and will update y’all when that time comes!

~ Yujun Shao
Account Manager



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