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Giving Tuesday Into Year-End Fundraising: Mastering the Transition

Organizations acquire 3-5x more new donors on Giving Tuesday than on a regular day. How can nonprofits nurture these new supporters and activate current donors while avoiding donor fatigue? During a webinar with our partners at Salsa Labs, we walk through strategies to ensure a smooth transition and successful year-end, with tactics to reinvigorate supporters after after the biggest giving day of the year.

What You’ll Learn:

  • How to plan ahead with an effective strategy for transitioning from #GivingTuesday to your year-end campaign
  • Tactics to break through the noise of year-end giving season and keep your organization top-of-mind (and top of inbox) for your supporters
  • How to inspire supporters through a multi-touchpoint approach, crafting appeals with the right message at the right time
  • Best practices for data collection and supporter segmentation (and why you need to segment your asks and thank you’s)
  • Simple ideas you can implement now to make year-end fundraising fun!

Ready to master your nonprofit’s strategy? Get the full webinar below!


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San Francisco, CA 94105
(415) 938-6398

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Washington D.C. 20001

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Atlanta, GA 30339

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Boston, MA 02110
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