Giving Tuesday Into Year-End Fundraising: Mastering the Transition

Organizations acquire 3-5x more new donors on Giving Tuesday than on a regular day. How can nonprofits nurture these new supporters and activate current donors while avoiding donor fatigue? During a webinar with our partners at Salsa Labs, we walk through strategies to ensure a smooth transition and successful year-end, with tactics to reinvigorate supporters after after the biggest giving day of the year.

What You’ll Learn:

  • How to plan ahead with an effective strategy for transitioning from #GivingTuesday to your year-end campaign
  • Tactics to break through the noise of year-end giving season and keep your organization top-of-mind (and top of inbox) for your supporters
  • How to inspire supporters through a multi-touchpoint approach, crafting appeals with the right message at the right time
  • Best practices for data collection and supporter segmentation (and why you need to segment your asks and thank you’s)
  • Simple ideas you can implement now to make year-end fundraising fun!

Ready to master your nonprofit’s strategy? Get the full webinar below!

San Francisco

147 Natoma Street
San Francisco, CA 94105
(800) 705-1622

Washington D.C.

1436 U Street NW, Suite 400. Washington, DC 20009 (800) 705-1622


800 Battery Ave SE, Suite 100,
Atlanta, GA 30339
(800) 705-1622


170 Milk Street, 5th Floor
Boston, MA 02109
(800) 705-1622