Fundraising

Our approach to fundraising starts and ends by focusing on your donors. Just like you, donors are people, too, with multi-faceted ideas and interests, motivations and barriers. They’re bombarded by messaging day in and day out, so cutting through the clutter and forging personal connections is critical to your fundraising success. It takes a delicate balance of art and science, and it’s one we’ve been perfecting for years.

Existing Program Research, Insights + Strategy

Before we can craft the first appeal, we need to know everything about your organization’s goals, and your audience’s behaviors, so we can find the sweet spot where they overlap to drive the greatest donations. We’ll start by diving deep into your analytics, looking at your donor lists, past campaign performance, and current tech systems to establish benchmarks, extract insights about what’s working and what’s not, and develop strategies to nurture and grow your current base.

New Donor Acquisition + Retention

Amplifying your core supporters is only one part of the equation for fundraising success. To help expand your reach to new audiences, we’ll leverage primary and secondary research, including an analysis of other competitors in your space, to identify the key mindsets and characteristics of individuals and communities who have a high likelihood to give. With these insights in mind, we’ll develop the strategies to attract and retain these new donors, and help turn them from one-time supporters into long-term advocates.

Existing Program Research, Insights + Strategy

Before we can craft the first appeal, we need to know everything about your organization’s goals, and your audience’s behaviors, so we can find the sweet spot where they overlap to drive the greatest donations. We’ll start by diving deep into your analytics, looking at your donor lists, past campaign performance, and current tech systems to establish benchmarks, extract insights about what’s working and what’s not, and develop strategies to nurture and grow your current base.

New Donor Acquisition + Retention

Amplifying your core supporters is only one part of the equation for fundraising success. To help expand your reach to new audiences, we’ll leverage primary and secondary research, including an analysis of other competitors in your space, to identify the key mindsets and characteristics of individuals and communities who have a high likelihood to give. With these insights in mind, we’ll develop the strategies to attract and retain these new donors, and help turn them from one-time supporters into long-term advocates.

Digital Ad Campaigns: Creative + Execution

You have to connect with your donors’ hearts and minds before you can connect with their wallets. That’s where compelling ideas, messaging, stories, tactics, and visuals come into play. Based on key insights about your organization and your audiences, as well as your brand guidelines, we’ll concept and execute fundraising campaigns across a variety of channels—from social and display to email and experiential—and keep our fingers on the pulse of their performance to optimize along the way.

Email Strategy, Content Creation, List Management + Analytics

Just like with any marketing effort, the physical activation of a successful email campaign is the final step in a complex process. What comes before it—cleaning your CRM lists, managing your email service provider, crafting a deployment and nurturing strategy, developing templates, content, visuals, and messaging—that’s where the real magic happens. Even once your campaign is launched, we’ll continually monitor its performance to optimize and adjust for the strongest results.

Digital Ad Campaigns: Creative + Execution

You have to connect with your donors’ hearts and minds before you can connect with their wallets. That’s where compelling ideas, messaging, stories, tactics, and visuals come into play. Based on key insights about your organization and your audiences, as well as your brand guidelines, we’ll concept and execute fundraising campaigns across a variety of channels—from social and display to email and experiential—and keep our fingers on the pulse of their performance to optimize along the way.

Email Strategy, Content Creation, List Management + Analytics

Just like with any marketing effort, the physical activation of a successful email campaign is the final step in a complex process. What comes before it—cleaning your CRM lists, managing your email service provider, crafting a deployment and nurturing strategy, developing templates, content, visuals, and messaging—that’s where the real magic happens. Even once your campaign is launched, we’ll continually monitor its performance to optimize and adjust for the strongest results.

San Francisco

147 Natoma Street
San Francisco, CA 94105
(415) 938-6398

Washington D.C.

1436 U Street NW, Suite 400. Washington, DC 20009

Atlanta

800 Battery Ave SE, Suite 100,
Atlanta, GA 30339

Boston

170 Milk Street, 5th Floor
Boston, MA 02109
(617) 804-0861