Social Media Advertising

How to Win Elections Using Digital Advertising

"You believed, so we won." That’s what Australian Animal Justice Party candidate Emma Hurst posted after her surprise election win. Considered by the press to be a long shot, she...

Remembering the Potential of Social Media

Have we lost track of the potential of social media? That’s the bold question that many are wrestling with as they balance their desire to post, like, and share with...

better-ads-user-experience

Serving Up a “Better Ads Experience” in 2018

(Updated February 20, 2018) This month, the Coalition for Better Ads is rolling out a new voluntary initiative focused on improving the online marketplace and the overall digital user experience for...

Nonprofit Tips: Four Simple Steps to Measuring Impact

Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to...

Facebook Live

Ready, Set, Facebook Live

Millions of Facebook users, organizations, and brands are utilizing live videos as a way to provide users with access to visual information in real-time. From breaking news updates to weekly...

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