Have we lost track of the potential of social media? That’s the bold question that many are wrestling with as they balance their desire to post, like, and share with...
Want to learn how to analyze your Facebook ads without feeling overwhelmed with what’s on your plate? Just think like a Scandinavian at mealtime: Attend to the little details. Be...
(Updated February 20, 2018) This month, the Coalition for Better Ads is rolling out a new voluntary initiative focused on improving the online marketplace and the overall digital user experience for...
Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to...
Millions of Facebook users, organizations, and brands are utilizing live videos as a way to provide users with access to visual information in real-time. From breaking news updates to weekly...
25 proven social media strategies to grow your following and drive action Social media marketing can feel a bit overwhelming these days. There are literally dozens of social media channels to...
If you're anything like me, you constantly, almost obsessively refresh the Facebook ads manager to see if your average ad costs have gone up at any given moment of your...
Q: What do you want to get out of your career? A: Learning Opportunities When asked “What do you want to get out of your career?” one of the most important things...
We know, setting up Facebook ad campaigns can be a stressful and curse-word-inducing experience. But before you pull out all your hair, there’s hope! Follow these 5 simple steps to...
HOW: This blog post outlines the 5 steps to track Facebook Conversions in Google Analytics: Set up Google Analytics Goal Tracking Install Facebook Pixel to your website Create a...
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