Social Good

“WHAT GIVES?”: Fun and Games with Feminism

We all know Cause Marketing is a hard nut to crack. Sometimes, brands' efforts and intents are in the right place, but the execution misses the mark—there's no clear CTA for...

17 Powerful Images from the Boston Climate Strike

Article originally published by Maggie Rakovic on Medium. On Friday, September 20, 2019, I had the honor of attending the global youth-led climate strike in my home base — Boston. I’m lucky enough...

The State of the Impact Marketing Ecosystem

Shiny object syndrome: a condition that is almost impossible to escape when you are a digital agency looking to provide value for a client or efficiency in a business model....

#IWD2019: Balance is Only the Start

Unless you're on a social media sabbatical (in which case, high five!), you've probably noticed that today, March 8, is International Women's Day. The theme for this year's occasion is...

9 Tips to Influence Hearts, Minds & Behaviors

Recently, I was asked to facilitate some workshops about digital campaigns at the Youth Leadership Conference at Stanford University. The event brought together 100 high-achieving high school students to learn...

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