Messaging

“WHAT GIVES?”: Fun and Games with Feminism

We all know Cause Marketing is a hard nut to crack. Sometimes, brands' efforts and intents are in the right place, but the execution misses the mark—there's no clear CTA for...

How to Win Elections Using Digital Advertising

"You believed, so we won." That’s what Australian Animal Justice Party candidate Emma Hurst posted after her surprise election win. Considered by the press to be a long shot, she...

Building Data-Driven Supporter Personas

Do you know who your supporters are? The first step in any nonprofit communications strategy, no matter the goal, is having a solid understanding of who makes up your audience. Gone...

How Did Giving Tuesday Impact Your Non-Profit?

Another Giving Tuesday has come and gone, and even though the data is still being analyzed and the last donations are still being counted, it’s never too early to start...

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