Google Ad Grants

Google Grant Deactivated?

First, deep breath. Was your Google Grant Deactivated? The Google Ad Grant team has been way more active in recent months in making sure that nonprofits are keeping their end of...

Google for Nonprofits: Ad Grant Best Practices

In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of...

keyword research

Keyword Research Made Easy with These 6 Steps

Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience.  The goal of keyword research...

Nonprofit Tips: Four Simple Steps to Measuring Impact

Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to...

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