Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience. The goal of keyword research...
If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a DSA campaign. Google’s DSAs - Dynamic Search Ads – are an easy way...
As per January 1st, 2018 nonprofits can rejoice as the $2 bid cap on Ad Grants was lifted...
Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to...
Attention nonprofits! If you haven’t heard, Google recently released a new set of policies for its Ad Grant AdWords program. Understanding these new Google Ad Grant policies is critical to...
Going through a rebrand and/or a domain change is exciting but can also be a nerve-wracking and time-intensive process. To help your nonprofit manage their next rebrand, I will share...
Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads...
Yesterday afternoon, I happily navigated to the Google Grantspro page to send the application link to a client who had just become eligible. They couldn’t wait to get up to...
July, 26 Update: Today's worth celebrating! As we all awaited since the announcement at the 2016 Google Performance Summit in May, it's now official that starting today, the following changes...
Stuck at the airport? Sitting in a coffee shop? Forgot to charge your laptop? No problem. With the AdWords app for iOS, you can easily access your campaigns and make changes....
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