You thought the Google Ad Grant was going to transform your digital marketing. You applied, were accepted, read or watched the how-to guides, and you struggled to get the value...
First, deep breath. Was your Google Grant Deactivated? The Google Ad Grant team has been way more active in recent months in making sure that nonprofits are keeping their end of...
Year end fundraising is most effective when appealing to supporters who already have a relationship with your organization. We want to highlight one feature within Google Ad Grants that can...
In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of...
Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google's Ad Grants (their...
Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience. Â The goal of keyword research...
If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a DSA campaign. Google’s DSAs - Dynamic Search Ads — are an easy way...
As per January 1st, 2018 nonprofits can rejoice as the $2 bid cap on Ad Grants was lifted...
Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to...
Attention nonprofits! If you haven’t heard, Google recently released a new set of policies for its Ad Grant AdWords program. Understanding these new Google Ad Grant policies is critical to...
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