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year-end campaign

How to Segment Your Year-End Campaign

As we head into year-end campaign season, you may be complicating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are...

action funds

Digital Marketing for Action Funds

If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around...

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