Digital Strategy

The Importance of a Nonprofit Brand Strategy

Read time: 5 minutes Many people in the nonprofit world assume that developing big creative ideas (you know, the PR-worthy kind?) and making measurable social impact (those KPIs and ROIs and other...

facebook fundraising

How to Leverage Facebook Fundraising

In the last year or so, Facebook has rolled out numerous updates for nonprofits. From launching their own Facebook for Nonprofits website to introducing the donate button and crowdfunding “Fundraisers”...

year-end campaign

How to Segment Your Year-End Campaign

As we head into year-end campaign season, you may be contemplating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are...

nonprofit gdpr

The Nonprofit Marketer’s Guide to GDPR

As of May 25, 2018, the EU’s GDPR is changing the landscape for how organizations and marketing professionals around the world will communicate with all EEA citizens. The GDPR is the largest...

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