Digital Strategy

year-end campaign

How to Segment Your Year-End Campaign

As we head into year-end campaign season, you may be complicating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are...

Facebook Donors

How to Thank Facebook Donors

Last week, I wrote an overview of Facebook’s fundraising feature. The donate button on Facebook is great (minus the 5% transaction fee. Thanks, Facebook!). Some of our clients have seen...