Digital Strategy

Building Data-Driven Supporter Personas

Do you know who your supporters are? The first step in any nonprofit communications strategy, no matter the goal, is having a solid understanding of who makes up your audience. Gone...

What Happened This Year-End 2018?

2018 year-end fundraising results are in and there's a lot to unpack. We can't deny it - Giving Tuesday is the real deal, as much as fundraisers might dislike it....

The Importance of a Nonprofit Brand Strategy

Read time: 5 minutes Many people in the nonprofit world assume that developing big creative ideas (you know, the PR-worthy kind?) and making measurable social impact (those KPIs and ROIs and other...

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