Digital Advertising

recruit patients for research

How to Recruit Patients for Research

Patient recruitment is a major challenge for clinical trials and research registries. According to the NIH, 85% of cancer patient are unaware of opportunities to participate in clinical trials, yet...

Persona Marketing for Nonprofits 101

What is Persona Marketing? Persona marketing is the practice of marketing to a specific audience, typically personified in a single user profile. Persona marketing is a traditional marketing method that works beautifully...