Creating effective gated content landing pages is an essential strategy for building your email list and growing your community. It is one of the best ways to get the most...
Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads...
Yesterday afternoon, I happily navigated to the Google Grantspro page to send the application link to a client who had just become eligible. They couldn’t wait to get up to...
July, 26 Update: Today's worth celebrating! As we all awaited since the announcement at the 2016 Google Performance Summit in May, it's now official that starting today, the following changes...
Stuck at the airport? Sitting in a coffee shop? Forgot to charge your laptop? No problem. With the AdWords app for iOS, you can easily access your campaigns and make changes....
If you haven’t heard - or seen - the news, last week Google began phasing out the right hand sidebar ads we’ve all been accustomed to for so many years. This...
Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google's Ad Grants (their...
It's 2016. Are you still searching for a new years resolution? Here's one suggestion: Upgrade to Google Ad Grantspro in 2016 How sweet would it be to have a budget cap of $40,000 USD...
Google AdWords announced an email remarketing feature for search ads a while ago, but did not mention the policy for AdGrants users. (Read more about Adwords remarketing lists for search ads). ...
Google Ad Grants (AdWords for nonprofits) is the single strongest, most cost-efficient resource any digital marketer in the nonprofit space can use to reach a broader audience. Google’s Ad Grants...