You thought the Google Ad Grant was going to transform your digital marketing. You applied, were accepted, read or watched the how-to guides, and you struggled to get the value...
In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of...
Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google's Ad Grants (their...
If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a DSA campaign. Google’s DSAs - Dynamic Search Ads — are an easy way...
As per January 1st, 2018 nonprofits can rejoice as the $2 bid cap on Ad Grants was lifted...
Attention nonprofits! If you haven’t heard, Google recently released a new set of policies for its Ad Grant AdWords program. Understanding these new Google Ad Grant policies is critical to...
Going through a rebrand and/or a domain change is exciting but can also be a nerve-wracking and time-intensive process. To help your nonprofit manage their next rebrand, I will share...
Q: What do you want to get out of your career? A: Learning Opportunities When asked “What do you want to get out of your career?” one of the most important things...
Creating effective gated content landing pages is an essential strategy for building your email list and growing your community. It is one of the best ways to get the most...
Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads...
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