Who does not like a good story? As much as we like to think that we are rational animals, our behavior and decision making are controlled by our limbic system. The...
Like you, we are deeply concerned about the alarming reports related to the Australian bushfires. The fires have been blazing since September and are expected to worsen. There are still...
The next time you’re hiring a digital media agency to support your nonprofit’s objectives, ask this question: “Will you let me sit in on the conversations you have with the...
For this week's edition of our Thursday Thinky, we took a slightly different approach. We chose four campaigns from the last year and looked at them through the lens of effectiveness....
Happy New Year! Overall, it was a good year. Let’s take a look back at economic trends, how that impacted 2019 year end giving, and then on to the fun stuff...
If you're reading this, you made it into a new decade! Let's start the 20's on a familiar note, with the first Thinky of the year. We have innovating takes on...
There are many reasons to segment your audiences, from improving email performance, open rates and audience retention to improving the subscriber experience. When done correctly, list segmentation gives you an...
Every day, we go to work to turn intent into impact and further the missions of the organizations we’re fortunate enough to partner with. But it’s more than just words...
Finding Abundance at the Professional Women in Advocacy Summit 2019 This fall, I shared a couple of days with women who knew their place: at the forefront of change, walking in...
'Twas the week before Christmas, when all through the office not a creature was stirring, not even a mouse. The OOO messages were crafted with care, in hopes that emails...
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