Australia Fires: How You Can Help

Like you, we are deeply concerned about the alarming reports related to the Australian bushfires. The fires have been blazing since September and are expected to worsen. There are still...

Why Media Buying Should Be A Three-Way Conversation

The next time you’re hiring a digital media agency to support your nonprofit’s objectives, ask this question: “Will you let me sit in on the conversations you have with the...

Thursday Thinky: Effectiveness, Impact & Strategy

For this week's edition of our Thursday Thinky, we took a slightly different approach. We chose four campaigns from the last year and looked at them through the lens of effectiveness....

Year-End Fundraising 2019 Wrap Up

Happy New Year! Overall, it was a good year. Let’s take a look back at economic trends, how that impacted 2019 year end giving, and then on to the fun stuff...

Thursday Thinky: New, Naughty & Nice

If you're reading this, you made it into a new decade! Let's start the 20's on a familiar note, with the first Thinky of the year. We have innovating takes on...

How to Set Up Email Segmentation in Luminate

There are many reasons to segment your audiences, from improving email performance, open rates and audience retention to improving the subscriber experience. When done correctly, list segmentation gives you an...

Always A Season of Giving Back

Every day, we go to work to turn intent into impact and further the missions of the organizations we’re fortunate enough to partner with. But it’s more than just words...

Pushing Past Polarization

Finding Abundance at the Professional Women in Advocacy Summit 2019   This fall, I shared a couple of days with women who knew their place: at the forefront of change, walking in...

Thursday Thinky: Bold, Refreshing & Uncomfortable

'Twas the week before Christmas, when all through the office not a creature was stirring, not even a mouse. The OOO messages were crafted with care, in hopes that emails...

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