Author:Taylor Johnston

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year-end campaign

How to Segment Your Year-End Campaign

As we head into year-end campaign season, you may be complicating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are...

Facebook Donors

How to Thank Facebook Donors

Last week, I wrote an overview of Facebook’s fundraising feature. The donate button on Facebook is great (minus the 5% transaction fee. Thanks, Facebook!). Some of our clients have seen...

facebook fundraising

How to Leverage Facebook Fundraising

This year, Facebook rolled out numerous updates for nonprofits. From launching their own Facebook for Nonprofit’s website to introducing the donate button and crowdfunding “Fundraisers” pages. It’s great Facebook is...

what-are-facebook-instant-articles

What are Facebook Instant Articles?

This month, Facebook launched Instant Articles for all Facebook publishers. Previously, Instant Articles were only available to select pages. Now all you need to do is enroll your page here....