Author:Sarah Swan

Building Data-Driven Supporter Personas

Do you know who your supporters are? The first step in any nonprofit communications strategy, no matter the goal, is having a solid understanding of who makes up your audience. Gone...

What Happened This Year-End 2018?

2018 year-end fundraising results are in and there's a lot to unpack. We can't deny it - Giving Tuesday is the real deal, as much as fundraisers might dislike it....

peer-to-peer fundraising

A Peer-to-Peer Fundraising Guide for Nonprofits

What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising is a fundraising method that leverages your supporters as advocates of your campaign. Not to be confused with “crowdfunding”, the main purpose of peer-to-peer fundraising is...

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