Building an email list is critical for the success of any organization. Why? Because reaching people in their inbox is an incredibly effective way to ask them to support your...
The Canadian Anti-Spam law, or CASL, officially goes into effect on July 1, 2014 and is the most stringent anti-spam law yet. Fortunately, the law has given organizations a 3-year...
Whether your nonprofit is new to email marketing or a seasoned veteran sending targeted emails to your list on a regular basis it’s always good to have a refresher on...
Mark your calendars — the Media Cause and Salsa Labs teams are getting together to bring you a series of webinars on Twitter for nonprofits. Join us as we explore how nonprofits...
It's starting to seem like every time we blink, Google is changing the Gmail interface again. Back in mid 2013, Gmail changed the way we interact with brands by introducing the...
In our previous blog post on nonprofit email marketing subject lines, we noted that 33% of people open an email based purely on the subject line alone. That's a full...
Did you know that 33% of people open emails based purely on the subject line? That’s right — 33% of email recipients care more about what you're saying than who...
There are tons of best practices to keep track of when your are building one marketing email — not to mention an entire campaign. With so many nonprofit email marketing...
Getting your nonprofit email marketing up and running can be both tricky and time consuming. In addition to a series of posts on email marketing for nonprofits, we've highlighted these 5...
Check out these five email metrics that should be tracked with every marketing and fundraising email your nonprofit sends out. Of course there are other nonprofit email marketing metrics you might...
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