Advocacy

Advocacy comes in many forms, and the approaches can differ depending on your issue, your audiences, and your intended outcomes. From grassroots organizing to grass-tops outreach, we work to connect, inspire and motivate key individuals and influencers to create systemic change. And it doesn’t stop there–once we activate your core supporters, we’ll identify other groups who have the interest and potential to amplify your impact, and bring them into your community through a comprehensive social media and email strategy, local events, and digital campaigns. 

Research, Insights + Strategy

In order to affect measurable change, we need to know which individuals, communities, and industries hold the greatest power for collective influence. So we’ll start by diving into your issue ecosystem to explore all of the players, discover what makes them tick, and identify how each subset can leverage their unique passions and motivations to best help you achieve your goals. Then, we’ll layer-in content recommendations and channel priorities to develop a full-scale strategy that will both mobilize current advocates and attract new ones to join the fight.

Social Media Campaigns + Community Management

Social media is one of the most effective tools for keeping a constant connection with your supporters, but it has to be two-way street. By actively engaging with your community on a regular basis and encouraging them to contribute—not just consume—you’ll establish long-term relationships that can lead to greater donations and social amplification.  You’ll also gain valuable insights that can help identify potential new audiences, and allow you to develop paid campaigns to expand and strengthen your reach.

Research, Insights + Strategy

In order to affect measurable change, we need to know which individuals, communities, and industries hold the greatest power for collective influence. So we’ll start by diving into your issue ecosystem to explore all of the players, discover what makes them tick, and identify how each subset can leverage their unique passions and motivations to best help you achieve your goals. Then, we’ll layer-in content recommendations and channel priorities to develop a full-scale strategy that will both mobilize current advocates and attract new ones to join the fight.

Social Media Campaigns + Community Management

Social media is one of the most effective tools for keeping a constant connection with your supporters, but it has to be two-way street. By actively engaging with your community on a regular basis and encouraging them to contribute—not just consume—you’ll establish long-term relationships that can lead to greater donations and social amplification.  You’ll also gain valuable insights that can help identify potential new audiences, and allow you to develop paid campaigns to expand and strengthen your reach.

Digital Ad Campaigns: Creative + Execution

In the high-stakes advocacy world, maintaining the status quo on an issue, or with your supporter base, simply isn’t an option. You need to continually expand your reach to bring new advocates into the fold—and that often means looking for them in some unexpected places. Through strategic creative digital campaigns, we can leverage behavioral insights, channel-specific tactics, and highly-engaging content  to generate broader awareness and turn new supporters’ interest into full-blown participation

Email Strategy, List Building, Content Creation + Analytics

Not all advocates have the same triggers that ignite their passion and involvement. While some may be motivated to act by personal interests, others may be inspired by financial ones. By knowing which audiences respond best to what kind of messaging, and segmenting your email lists and content based on these factors, we can more effectively drive support and engagement to influence key decision-makers from all sides. 

Digital Ad Campaigns: Creative + Execution

In the high-stakes advocacy world, maintaining the status quo on an issue, or with your supporter base, simply isn’t an option. You need to continually expand your reach to bring new advocates into the fold—and that often means looking for them in some unexpected places. Through strategic creative digital campaigns, we can leverage behavioral insights, channel-specific tactics, and highly-engaging content  to generate broader awareness and turn new supporters’ interest into full-blown participation

Email Strategy, List Building, Content Creation + Analytics

Not all advocates have the same triggers that ignite their passion and involvement. While some may be motivated to act by personal interests, others may be inspired by financial ones. By knowing which audiences respond best to what kind of messaging, and segmenting your email lists and content based on these factors, we can more effectively drive support and engagement to influence key decision-makers from all sides. 

Events + Experiences

Advocacy rarely just stays on the internet. For real action and real change to take place, there has to be an effort and an impact in real life. Through engaging in-person events that foster more intimate connections between you and your advocates, we can effectively convert your community’s online engagement to offline support. From planning and logistics, to promotion and content syndication, we’ll help create experiences that immerse your supporters in your mission, and inspire them to act long after last call.

Events + Experiences

Advocacy rarely just stays on the internet. For real action and real change to take place, there has to be an effort and an impact in real life. Through engaging in-person events that foster more intimate connections between you and your advocates, we can effectively convert your community’s online engagement to offline support. From planning and logistics, to promotion and content syndication, we’ll help create experiences that immerse your supporters in your mission, and inspire them to act long after last call.

San Francisco

147 Natoma Street
San Francisco, CA 94105
(415) 938-6398

Washington D.C.

1436 U Street NW, Suite 400. Washington, DC 20009

Atlanta

800 Battery Ave SE, Suite 100,
Atlanta, GA 30339

Boston

170 Milk Street, 5th Floor
Boston, MA 02109
(617) 804-0861