Social Fundraising

Corporate sponsorships and contests are great ways for nonprofits to participate in online fundraising without asking supporters for money. Nonprofits ask their supporters to take certain actions, and brands make a donation to a good cause – win win!

For the second year in a row, Media Cause partnered with Futures Without Violence to help them raise over $100,000 in the Macy’s Thank-a-Mom challenge.

Using social media and email marketing we put together a campaign to rally supporters of Futures Without Violence to send thank you cards to moms in celebration of Mothers Day. The application itself, hosted on the Macy’s Facebook page, distributed the cards as Facebook posts or emails for free.

Each time a card was sent, Macy’s donated $2 to one of five nonprofits, chosen by senders. With 5 nonprofits competing for $400,000 it became quite a race. We were able to mobilize their online communities quickly. In just 5 days we finished with over 55,000 e-cards sent and $110,000 raised for their mission to protect innocent victims from violence.

Written by Terence Milbourn at http://www.socialstrategy.co.uk
In 2010 I joined a revolution ~ so far unnamed because it is just beginning ~ in what might be called "Do-It-Yourself Commercial Aid", because it starts with the proposition that it’s not only World Banks and United Nations officials who chip away at global challenges. Passionate individuals with great ideas can do the same, especially in the age of the Internet and social media. • Founder of Crowd VC, Social Strategy | UK, and Cause Hosting.