Kurdish Project Infographics

Infographics

Kurdish Project Infographics

Infographics

The goal of The Kurdish Project is to spread awareness and compassion for the Kurdish people. As a complex human rights, international relations and peace/conflict topic, the issue has many data points, not all of which are compelling on their own. With the strategy heavily rooted in content marketing and social media, we devised a brand identity and an approach to infographics that would be 1) social sharing-friendly; 2) representative of accurate and surprising data; 3) branded to The Kurdish Project.

These infographics performed phenomenally well with engagements in the thousands. Through aggressive data-tracking, we found these infographics to be the impetus for spikes in social community growth, traffic to the website and social engagement rates – all closely monitored KPI’s for The Kurdish Project’s growth goals. You can read more about The Kurdish Project here.

mobile infographic
infographics on mobile
infographic on iPad
Kurdish refugees infographic
Client

The Kurdish Project

Tools

Illustrator