The problem wasn’t getting users to their website, unfortunately most visitors only stayed for a few minutes and didn’t return. San Francisco-based Futures Without Violence has an important mission; they work to prevent and end violence against women and children around the world. When they applied for the Google Grant program they wanted to get more individuals involved in this mission.
They needed to form a long-term relationship with these visitors in order to create true value from their Google Grant.
To solve this problem Media Cause created a strategy to build custom landing pages that collected email addressed from visitors interested in accessing fact sheets that shared interesting statistics and research about violence and violent behavior.
We discovered through Google Analytics the top downloaded fact sheets and offered them to supporters in exchange for their email address. We were able to create beautiful, best-practice landing pages that were integrated with both their current website and their email management program.
In the six months prior to hiring Media Cause Futures Without Violence received over 100k website visits from Google Grants while adding 0 email addresses to their list. In the three months that followed, Media Cause helped collect approximately 3500 email addresses from new supporters. The best converting landing pages were converting at over 12%.
Futures Without Violence
Google Ad Grants, Google Analytics, Unbounce, Convio