$10,000 a month in free advertising can help bring awareness to your cause, and help your organization achieve its goals.
Google Ad Grants is an incredibly generous program but for many nonprofits it’s also a missed opportunity.
Why? Because it’s not easy to spend your allotted $10,000 in free advertising. The average nonprofit is only able to spend $330 a month. Nonprofits and global NGO’s that have worked with Media Cause spend $5,317 a month, and we’re seeing even higher spend rates for our long-term clients who have invested in their strategy and content development.
An in-kind grant for free ads on Google.com.
Non-profits who qualify receive $10,000 per month in credits with Google Ad Grants.
U.S. based 501(c)3 organizations, as well as international NGO’s with an equivalent status are eligible to apply. (Excludes: political and religious organizations, as well as those who sell commercial goods and services or generate revenue through ads on their website.)
Google Ad Grants is currently available in over 50 countries, however they are expanding quickly.
One major requirement for using Google Ad Grants is that your non-profit must have the expertise to set up and optimize a Google AdWords account. And of course, Media Cause is happy to provide that resource for your organization.
We encourage all non-profits to sign up for this incredible program. In order to support as many nonprofits as possible we share Google Ad Grants tips on our blog and offer services for all budgets. If you’re looking for a great partner to help get your Ad Grants program off the ground be sure to let us know.