Nonprofit Storytelling with Comics and Infographics

By Posted in - Digital Strategy on December 31st, 2013 3 Comments Image courtesy of Flickr user gdsdigital (

Have you ever experimented with visual storytelling for your nonprofit? Take a look at these ideas on how to use infographics, comics and illustrations to promote your group’s cause.

Visual storytelling has become increasingly important in the age of social media. With so many individuals and organizations vying for attention in social media feeds, it’s crucial to share eye-catching visuals to draw attention to your nonprofit’s content. Visual stories can be used for promotional, educational and fundraising purposes. In addition to sharing striking multimedia essays, consider creating infographics, comic strips and illustrations to share your organization’s stories.

If you’re having trouble deciding whether to share a story as an infographic or as a comic strip, think about the amount of information you need to share as well as the content of the information. If there is a lot of numerical data in your story, an infographic will be the best format, as you can see from the example below:

Kerry_infographic-2But if your story has a plot — or if you can develop a plot — go for an illustration or comic strip. The illustration below is an example of how an environmental nonprofit can showcase the various issues that it addresses — climate change, fracking, water pollution, antibiotics in livestock —  in comic format. Simply listing all of those issues won’t be as eye-catching or memorable as an image of a superhero flying around to protect the environment.

Comic created by Lena Feng

Comic created by Lena Feng

Regardless of which format you choose, make sure not to load the graphic or comic with too much information. Select and use only the top five points you want to convey in the story. If your nonprofit can’t afford to hire a professional designer to create a comic strip or an infographic, use these free and low-cost digital tools to create your own:



Have you seen any great examples of nonprofit storytelling using infographics, maps, graphs, comics and/or illustrations? Share the link with us in the comments section below!

(3) awesome folk have had something to say...

  • Terence - Reply

    January 2, 2014 at 12:27 pm

    The truth is elusive. No one knows the whole truth about anything. We certainly don’t know the truth about the things we buy, recommend and use. Much less so the causes we favour.

    What we do know and what we talk about is their story. The story about why we like this cause or the other, why we recommend them or are loyal to them. The story about the origins and their impact and their utility.

    Marketing is storytelling.

    The story of your cause, built into your product or service. An ad might be part of it, the copy might be part of it, a blog post too, but mostly, your product and your service and your people are all part of the story.

    Tell your story on purpose.

  • Erica - Reply

    January 22, 2014 at 9:37 am

    I think you have one of the best websites for info on how to use social media effectively. Thank you!

  • L Data - Reply

    February 23, 2014 at 8:04 am

    Thank you for the wonderful article. I have been looking at the possibility of using Pixton for my websites, and it seems to offer lots of options. Thank you

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