Media Cause: Now Helping ALL Non-Profits

Non-Profit Marketing for All 
We rarely use the Media Cause blog for company wide announcements but we’re really excited to share a major non-profit marketing update. Media Cause is now officially offering social media and search marketing agency services to non-profits, NGOs, and causes!

Media Cause launched in early 2011 as a non-profit marketing volunteer platform. With over 1,000 online marketing expert volunteers signed up, we’ve completed over 200 search marketing and social media projects for an inspiring group of non-profits. While our dedication to our volunteer matching platform has not wavered, we also realized that many non-profits need more assistance than volunteers are able to provide. Media Cause was founded on the principle that all non-profits and NGOs should have access to digital marketing services regardless of size or budget. With our new services we now truly believe that we can offer world-class online marketing services for all non-profits, large or small.

Premium Google Grants Management
Google Grants is such an important tool for non-profits. When used properly, $480,000 a year in free advertising on Google.com can go a very long way to increase your email database, promote events, raise awareness for programs and much more. Volunteers are a great way to get started with Google Grants but for organizations that have seen the value that this web traffic delivers it is worth investing money to unlock its potential. Here is a sample of the tasks we’re doing for our clients, including Rainforest Alliance, Water4.org, Demi and Ashton Foundation, and more:

• Develop targeted audience profiles
• Determine success metrics & corresponding landing pages
• Select keywords to match audience & goals
• Organize the keywords into themed Ad Groups for easier ongoing optimization
• Write 2-3 creatives per AdGroup to drive conversions of stated goals
• Set up custom performance dashboard to share the results/progress
• Track effectiveness of campaigns/AdGroups/ keywords & optimize account weekly
• Landing page optimization
• Lead-nurturing integration

Social Media for Non-Profits
With well over a billion people on Facebook, Twitter, and Google Plus, social media is an massive opportunity for non-profits to find new supporters and cultivate relationships with existing constituents. Despite the fact that any organization can build a page on each social network, we know it’s not as simple as “build it and they will come”. Building a vibrant online community is not a small task. Futhermore, figuring out how to leverage these communities to reach organizational objects is even tougher. Over the past year we have developed a set of social media services for non-profits designed to grow a non-profits supporter base, generate awareness for their work, cultivate supporter relationships and increase revenue. Here are some of the services we’re currently doing for our amazing non-profit clients such as Futures Without Violence, NRDC, The Cornell Lab of Ornithology, and more:

• Turn-key Facebook, Twitter, Google Plus community management
• Custom engagement tracking
• Social brand/conversation monitoring
• Content strategy development
• Social profile audits & competitive analysis
• Targeted ad buys on Facebook & Twitter
• Event & membership promotion
• Monetization through online fundraising and corporate sponsorships

To learn more about our agency services, please visit our online marketing services page and let us know how we can help your non-profit take advantage of the latest search and social marketing trends.

Written by eric facas at
Eric is the founder and CEO of Media Cause. He is an online media strategist and social entrepreneur with experience at leading Internet companies including Google and America Online as well as start-ups. Prior to Media Cause Eric was the co-founder of the digital advertising agency, ethology. As a social entrepreneur, Eric is passionate about developing scalable solutions to global issues by leveraging the power of the internet and technology.