Author:Kruti Kanojia

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Persona Marketing for Nonprofits 101

What is Persona Marketing? Persona marketing is the practice of marketing to a specific audience, typically personified in a single user profile. Persona marketing is a traditional marketing method that works beautifully...

action funds

Digital Marketing for Action Funds

If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around...

messaging strategy

5 Steps to a Stronger Messaging Strategy

Our clients are literally saving the world. They are delivering clean water where there isn’t any, combating online exploitation, saving the rainforests and advocating for human rights. When it comes...